Philip Morris International – Decide Your Journey Platform

Philip Morris International is the world’s leading international tobacco company, with a diverse workforce of around 80,000 people who hail from every corner of the globe. Six of the world’s top international 15 brands, spanning more than 180 markets, are theirs, including Marlboro, the world’s number one. PMI operate 48 production facilities in 32 different countries. The company’s products are the choice of 150 million consumers worldwide.

Bullseye was able to use its unique experience gained from previous work on several e-learning projects to work closely with PMI Switzerland team and build the Decide Your Journey Platform.

Decide Your Journey is a fully responsive, retina display compatible Learning Management System built on the WordPress platform.

The new site will provide Philip Morris employees with immediate, easy to navigate access to current and in-depth information about the company’s playbook.


  • WordPress Platform
  • MariaDB Database Server
  • Apache HTTP Server


  • Accelerated timeline of 3 weeks
  • Complex site with LMS capabilities
  • Fully responsive
  • Retina display compatible